Hi, I am Astha

Greetings! I'm a seasoned techie with expertise in software development, machine learning, data science and business analytics. As someone who thrives on connecting with people, I bring a unique blend of technical prowess and interpersonal skills to the table. With a proven track record, I'm driven by a passion for problem-solving. ๐Ÿš€

Astha
Astha

About Me

Welcome! My journey into the world of technology was sparked by a deep-rooted fascination with mathematics and its real-world applications. This love for numbers blossomed into a passion for Computer Science, leading me to specialize in software development, data science, and analytics.

Professional Experience
  • ๐Ÿ’ผDelivering Results: Delivered end-to-end solutions for Fortune 100 & 500 companies, leading to a 20M INR (~275K USD) monthly sales boost & 6-7% revenue growth
  • ๐Ÿš€Expertise: Specialize in data science, business analytics, software development, API automation, and end-to-end process architecture
Community Engagement
  • ๐ŸŽคPublic Speaking: Hosted numerous events and workshops, reaching over 2000 students
  • ๐Ÿ‘จโ€๐Ÿ’ผLeadership Roles: Served as the Anchoring and Tech Officer at the Indian Student Association at the University of Texas at Dallas and as the Tech Head at ISF-IETE at KJ Somaiya College of Engineering, Mumbai University
Personal Interests
  • ๐ŸŽจArtistic Expression: Find solace and inspiration in drawing and painting, with formal training from the state of Maharashtra, India
  • ๐ŸŒŸCombining Passions: Dedicated to making a meaningful impact in both the professional and creative realms through technical expertise, communication skills, and artistic sensibilities

Experience

Tech Lead

Think Round Inc Logo Think Round Inc Jun 2023 - Present
  • Revamped tech stack (Python, JavaScript, Node.js, React, HTML, CSS) & website migration from Squarespace to GitHub & Docker, boosting performance by 10% & user engagement by 15%
  • Executed social media campaigns with 80% average engagement & 7K impressions driving website traffic
  • Achieved a 400% increase in followership through data-driven strategies & a 50% guest turn-in ratio
  • Established tech team for development of website & analytics, streamlining the workflow

Project Manager & AI Specialist

Needpedia Org Logo Needpedia Org May 2023 - Sep 2023
  • Spearheaded team building & project management, increasing productivity by 30% with improved collaboration
  • Led AI assistant development using ML and NLP, improving bot detection by 10% and boosting user engagement by 10% with personalized recommendations

Developer Analyst

HotelKey Logo HotelKey Feb 2023 - May 2023
  • Automated Postman API collections for clients, including Hilton & Red Roof, using JavaScript, transitioning from manual to automated testing of the Property Management System, which increased testing efficiency by 90%
  • Designed front-end web app UI/UX in Figma, achieving a 20% increase in user satisfaction through usability testing
  • Improved SQL database management, reducing data processing errors by 30% & boosting accuracy by 20%

Assistant Manager - Data Science & Analytics

Angel One Logo Angel One Ltd. (formerly Angel Broking Ltd.) Sep 2021 - Dec 2021
  • Led team in projecting incentives for various contest campaigns for traders & brokers, leading to ~14% month on month client acquisition rate surge, earning Employee of Month
  • Developed predictive financial algorithms using GCP's BigQuery and ML with R & Python, leading to a 15% boost in ROI
  • Analyzed campaigns using Google Data Studio, contributing to a 20% enhancement in effectiveness of decision-making
  • Revamped the NPS rating system, securing a 25% rise in customer satisfaction, and implemented targeted incentives for a 30% upswing in customer participation in survey journeys and contests

Senior Analyst

Cartesian Consulting Logo Cartesian Consulting Jun 2019 - Jul 2021
  • Awarded 'More than Expected' for scaling Fortune 500 businesses (Retail: Vero Moda, Jack & Jones, ONLY, Selected, Titan; QSR: McDonaldโ€™s) using CRM analytics & targeted campaigns, generating 20M INR (~275K USD) in monthly incremental sales
  • Achieved a perfect 10 NPS rating & drove a 6-7% increase in monthly revenue by utilizing A/B testing, cross-sell strategies, market basket analysis, & customer segmentation
  • Recognized with the 'Extra Mile' award for enhancing digital presence & personalizing recommendations using Cosine Similarity algorithms for a Fortune 100 QSR brand
  • Automated campaign execution processes, built ML models including Linear & Logistic Regression, XGBoost, & Naรฏve Bayes, using R, Python, SQL, & advanced Excel and optimized retail client account databases with SQL servers, reducing query response times, minimizing data discrepancies resulting in enhancement of operational efficiency by 25%

Projects

Fetch Compare Build
Nov 2024 - Nov 2024

๐—ง๐—ผ๐—ฝ ๐Ÿฏ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—›๐—ฎ๐—ฐ๐—ธ ๐—ณ๐—ผ๐—ฟ ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—ต๐—ฎ๐—ฐ๐—ธ๐—ฎ๐˜๐—ต๐—ผ๐—ป - ๐—ง๐—ฒ๐—ฟ๐—ป๐—ฒ๐—ฟ ๐—œ๐—ป๐˜€๐˜๐—ถ๐˜๐˜‚๐˜๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—›๐—ผ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—”๐—ณ๐—ณ๐—ผ๐—ฟ๐—ฑ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐Ÿ†๐Ÿ™๏ธ๐Ÿก It uses advanced AI & decentralized technologies to assist with comparing building codes across jurisdictions in the Bay Area. The goal is to support affordable housing development by simplifying the process of analyzing and aligning building regulations. Demo

Fetch.ai
AI Agent
Python
PostgreSQL
Streamlit
HTML
CSS
Personal Portfolio Website
Feb 2024 - Mar 2024

Crafted a dynamic personal portfolio website showcasing professional journey, projects, & technical skills. Features responsive design, dark mode, clickable links, & web analytics integration. Utilized HTML, CSS, JavaScript, Bootstrap, & web analytics tool for enhanced user experience

HTML
CSS
JavaScript
Bootstrap
Web Analytics
CRM Analytics
Mar 2024 - Mar 2024

Developed a CRM Analytics project using Python and E-commerce data. Conducted RFM analysis for customer segmentation, Cohort Analysis for retention insights, and implemented the BG/NBD model for CLTV prediction. Presented findings with Pandas, plotly, and seaborn

CRM
Python
RFM
BG/NBD
Pandas
plotly
seaborn
matplotlib
Hate Speech Detection using Machine Learning
Jun 2023 - Aug 2023

Developed and compared ML models that can automatically identify and flag hate speech content on social media, we hope to make social media a safer and more inclusive space for everyone

Python
SVM
Random Forest
Logistic Regression
Naive Bayes
LSTM
AutoGrader
Feb 2023 - May 2023

Robust code evaluation system, efficiently assesses code submissions for an entire class of students by utilizing test cases to provide pass/fail outcomes, calculate pass %, & streamline the grading workflow for teaching assistants

Python
Automation
Test cases
Exploring ML Techniques potentially preferable for Breast Cancer diagnosis
Aug 2022 - Dec 2022

Exploring ML techniques for breast cancer diagnosis, aiming to improve early detection and increase the chances of survival for individuals facing this prevalent cancer worldwide

Survey Analysis
ML Algorithms
SVM
Python
Symphony Band Management System
Jun 2022 - Aug 2022

Developed utilizing a tech stack comprising MySQL, JDBC, Spring Boot, HTML, CSS, and JavaScript which processes customer requests, concert allocation, and employee management, streamlining band operations

MySQL
DBMS
JDBC
HTML
CSS
JavaScript
SpringBoot
Maven
SearchLite - Web Search Engine
Jun 2022 - Aug 2022

A web search engine built leveraging JavaScript, React, and Python, with a seamless and intuitive search experience facilitated through the use of React for the front-end interface and JavaScript for dynamic functionality

React
JavaScript
Python
HTML
CSS
Smart Document Tracking System
Jul 2018 - May 2019

This system ensures document authenticity, tracks document access, & provides real-time alerts for unauthorized access, prioritizing document security leveraging embedded systems and a range of web technologies

Mbed
FRDM
Accel
nRF
Node-RED
PHP
CSS
MySQL

Research - Patents & Publications

IOT Device for Breast Cancer Detection
UK Design Patent - Design number - 6289909
Jul 2023

An IoT device integrating sensors, enabling continuous data collection and remote monitoring, improving early detection and minimizing the need for frequent in-person appointments

3D vector coordinate calculator/ transformation/ convertor system
Indian Patent - Application Number - 201921022065
Jun 2019

3-dimensional vector coordinate calculator will give any type of coordinates (cartesian, cylindrical, spherical) instantaneously and see all parameters - width, height, and depth (length)

An Intelligent Framework for Driver Fatigue Detection Based on Hybrid Model of Gradient Boost Decision Tree-CNN-LR
IEEE ICIRCA
Aug 28, 2023

Cost-effective, real-time drivers drowsiness detection system based on a hybrid model of Gradient Boost Decision Tree-CNN-LR

Smart Document Tracking System
International conference - ICRTDARIP proceeding
Nov 19, 2020

This system ensures document authenticity, tracks document access, & provides real-time alerts for unauthorized access, leveraging embedded systems and a range of web technologies

Skills

Development
Front-End Development
Back-End Development
Database Technologies
Automation, Testing & Hardware
IDE Platforms
Core Concepts
ML & Data
Machine Learning & AI
Data Science & Analytics
Data Visualization
Business & Management
Management Tools
Methodologies
Business Strategy & Leadership

Education

Jan 2022 - Dec 2023
MU Logo

University of Mumbai

K. J. Somaiya College of Engineering
Bachelor of Technology - Electronics & Telecommunication
Jul 2015 - May 2019

Accolades

'More than expected' Award - Jun 2021 - Cartesian Consulting

Awarded for creating the Bestseller Life Document, providing a comprehensive view of the business

'Extra Mile' Award - Jan 2021 - Cartesian Consulting

Acknowledged for exceptional performance and significant contributions to the organization

Qualified for IIT JEE Advanced 2015

Ranked in the top 94th percentile among 1.29M candidates, one of 152K qualified in JEE Mains

Inspire Award Recipient - Govt. of India - 2013

Blog

Astha

Contact

Feel free to reach out โ€“ let's connect and create something amazing together

Resume